Having your honey rub your back is sweet, but it’s tough to compete with the hands of a pro. A good massage therapist can make you feel like a new person. And now research suggests massage can ease insomnia, boost immunity, prevent PMS, and more. Maybe that’s why hospitals are making it a standard therapy.

“All of our surgery patients are offered the treatment — I call it ‘service with a smile’ — and it’s a mandatory weekly prescription I give myself,” says Mehmet C. Oz, M.D., director of the Cardiovascular Institute at New York Presbyterian Hospital–Columbia Presbyterian Medical Center and a member of the board at LLuminari, a health-education company.

Our advice: Enjoy your hands-on time with your sweetie, but set aside some time for a real massage, too. Here are some feel-good reasons:

Goodbye, pain

It sounds like a no-brainer, but rubdowns are especially effective for aches like low-back pain. Researchers at the Group Health Center for Health Studies in Seattle, Washington, found that massage works better than common treatments including chiropractic therapy and acupuncture. It’s not clear why, but several studies show massage reduces levels of the stress hormone cortisol while boosting the feel-good hormones serotonin and dopamine. Those changes slow your heart rate, reduce blood pressure, and block your nervous system’s pain receptors. Massage also increases blood flow to the muscles, which may help them heal.A bonus: Massage also seems to ease distress from migraine, labor pain, and even cancer, as well as the body tenderness seen with fibromyalgia, says Tiffany Field, Ph.D., director of the Touch Research Institute at the University of Miami School of Medicine. Plus, the benefits may last as long as a year after just a few treatments, says Partap Khalsa, Ph.D., a chiropractor and a program officer at the National Institutes of Health’s National Center for Com­plementary and Alternative Medicine, the agency funding many major studies on massage.

Hello, dreams

Fluctuations in several types of brain waves either relax you or wake you up. Massage increases delta waves — those linked with deep sleep — according to a study at the Touch Research Institute. That’s why it’s easy to drift off on the massage table, Field says.

Nice to have you back, brain power

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